Want to know some of the top tips to guarantee your next event is a success? Well read on for some valuable industry advice and then download our Phormular Stand Design Brief to help you determine all the elements required to get the most from your exhibition budget.
Set measurable objectives. Write down exactly what you wish to achieve when exhibiting. e.g. 150 qualified sales leads.
Choose the right exhibition. Select the exhibition that attracts the visitors you want to meet.
Organiser marketing plan. Ask to see the exhibition organisers marketing plan to make sure it is going attract your potential customers.
Design your stand to meet your objectives. Good stand design helps deliver your exhibition objectives. Beautiful stands may be beautiful but the first and only reason for their existence is to help meet your objectives.
Train, train, train. Eighty percent of the success of your stand is down to your staff SO TRAIN THEM.
Talk to strangers. As little boys and little girls we were told not to talk to strangers. At an exhibition forget what your mum told you and speak to everyone with a pulse.
Can I help you? This is the most stupid opening question in the world because the answer is almost always NO. Ask open questions that require more than a one word answer.
Record. You must, must, MUST record and classify all your leads!
Don’t… Use a mobile, eat on the stand, sit down, have your back to the aisle, have a messy stand or have cheap tacky giveaways.
Follow-up. If you don’t follow-up your leads why on earth would you bother to spend all that money to go to the exhibition in the first place? You would be amazed how many exhibitors don’t bother to follow-up their leads! Make sure you follow-up all your leads at least six times after the show.